June 24, 2016 | | Comments 0
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New strategies for the nursing shortage

Hospitals are offering new incentives to get staff involved with recruitment.

We’ve all heard it by now: the nurse shortage is here, and it’s only going to get worse. Between population growth, retirement, and life expectancy increase, reports estimate a three million RN shortage by 2020.

Faced with these challenges, University of Missouri (MU) Health Care has asked its staff for help in recruiting nurses to their facilities. Instead of offering bonuses and incentives to new hires, MU Health is offering staff members $10,000 for recruiting qualified candidates to its Intensive Care Units (ICU). MU Health hopes to convey respect and value for their employees, improving retention while making the facility more attractive to new applicants. The recruiters also say that sign-on bonuses could lead to job-hopping, rather than encouraging nurses to stay at a facility.

One of the other factors affecting the shortage is a bottleneck around training people to become nurses. The retirement issue applies to nursing school professors as well, and schools are constrained by professor to student ratios in determining how many applicants are accepted.

MU Health Care also hopes to address this issue by helping its staff become educators. They have instituted a residency program that allows trained nurses to collaborate with nursing students at their hospitals. The hospitals provide exposure to nursing students, and they hope to encourage students to stay within their community once they graduate. The Missouri Hospital Association is sponsoring a clinical leadership academy, which will train bedside nurses to become clinical instructors.

In addition to its own programs, MU Health Care encourages employees to go back to school to advance their careers, offering tuition reimbursement for staff members. These creative incentives for employees serve the dual function of retaining current staff while making the facility more attractive to new recruits.

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Filed Under: New nursesRetentionStaff motivation

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About the Author: Kenneth Michek is the Associate Editor for nurse management at HCPro.

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