May 04, 2010 | | Comments 1
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Recognizing nurses with Cinnabons and parade floats

As Nurses Week is upon us (May 6-12), many organizations and companies are coming up with ways to honor nurses in any way they can. Whether it is free cookies in the break room, banners hanging from the ceilings, or a placard with quotes from physicians on why they appreciate nurses, most facilities are honoring their nurses. But it doesn’t stop there. Even some companies are honoring nurses.

Take Cinnabon, for instance.

Collaborating with The DAISY (Diseases Attacking the Immune Systems) Foundation, these two companies found a way to show their appreciation for nurses and the extraordinary service nurses provide on a daily basis. During Nurses Week, when a nurse shows their healthcare badge at any local Cinnabon bakery, he or she will receive a free Cinnabon Classic Roll.

“Nurses always put others before themselves, so we’re happy to thank them for their constant ‘WOW’ service,” said Gary Bales, Cinnabon president, in an official statement.

Even though Nurses Week dates back to 1974, recently some issues have been brought to the forefront.

Is Nurses Week still necessary? Other healthcare professions do not get a week, or even a day, while physicians have one day dedicated to them (March 30.) However, one thing remains clear: Nurses should still be celebrated, whether it is during this week or constantly throughout the year.

For example, Monica Weisbrich, RN, President of Bare Root, Inc. based in Southern California, CA believes Nurses Week is still necessary as it “is celebrated at the time of Florence Nightingale’s birthday to remind nurses about the influence one nurse can have on returning patients to health.

“Today’s nurses continue that dedicated work and deserve to be recognized. It is also a time where nurses can re-commit to their own professional values,” says Weisbrich.

Even though Weisbrich agrees Nurses Week is often commercialized, she suggests “putting money into causes meaningful to nurses and the nursing profession is the way to go.”

One suggestion Weisbrich makes is donating to the Nurses Float, which is a nonprofit organization that is trying to raise enough money to have a float dedicated to nurses in the 2013 Rose Parade.

“We are asking all facilities make a donation to this historic project over the next three years during Nurses Week to honor and celebrate each nurse. This is the ultimate level of recognition—to be part of history,” says Weisbrich.

What are other ways to honor nurses during this week? Does your organization do anything specific?

Source: PR Newswire

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Sarah Kearns About the Author: Sarah is an Editorial Assistant in the patient safety group at HCPro, Inc. She contributes to two monthly newsletters; Briefings on the Joint Commission and Briefings on Patient Safety, and manages four e-zines; Accreditation Connection, AHAP Staff Challenge, Nurse Manager Weekly, and Healthcare Training Weekly. She also helps research new products for the patient safety and nursing market. She graduated from the University of Connecticut in 2008 where she earned her bachelor's degree in English.

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  1. We have changed our celebrations of Nurses Week over the past several years as our practice has developed and matured. But our nurses have much appreciated the DAISY Foundation and Cinnabon’s offer.

    One correction I would make is that other health care professionals actually have a week or even an entire month for their disciplines to be recognized and honored. Physical Therapy and Occupational Therapy each have a month celebrated in October and April respectively. Laboratory professionals were recognized for a week, April 18-24 this year. Social workers, respiratory therapists, and massage therapists also have a week or month and the list goes on.

    The number of individuals included in Nurses Week may be what makes it seem disproportionate to other disciplines but I would agree with you and Ms. Weisbrich that Nurses Week should continue to be celebrated in a way that adds meaning and value to us as a profession.

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