CAN-SPAM Act violations are costly, so agencies must meet FTC’s expectations

The following is a post from Home Health Line.
by Marla Durben Hirsch
Providers that use email to market services and products to current and potential patients should expect more scrutiny. The Federal Trade Commission (FTC) announced last year that it’s examining its rules that prohibit certain unsolicited email messaging, and the stakes are high.
Under the existing requirement, violators can incur civil fines of up to $40,650 per email, as well as criminal penalties. Equivalent state laws …

Could working within your umbrella organization help with emergency prep?

by: A.J. Plunkett
The following is an excerpt from Home Health Line.
If your agency is part of a health care system, there are many benefits to choosing to work with the umbrella organization as you attempt to comply with CMS’ new emergency preparedness requirements.
Even if your agency has a separate Medicare certification number than the overall health system, you can benefit from combining resources on everything from planning and exercises to increased communication and manpower in …

CMS releases new guidance about subunits

by: Josh Poltilove
Source: Home Health Line.
CMS has issued new guidance that explains how agencies can go about converting subunits to branches or independent home health agencies.
The guidance was released fewer than two months before the implementation date of the revised Home Health Conditions of Participation (CoPs).
In a Survey and Cert letter dated Nov. 17, the federal Medicare agency explains the three options affected agencies are presented with: Elect to become a distinct/freestanding agency, elect to …

NAHC interim president: Odds of HHGM happening in 2019 are 50/50

The odds of the home health industry avoiding the Home Health Groupings Model in 2019 have worsened, an industry expert says.
Bill Dombi, interim president of the National Association for Home Care & Hospice (NAHC), told attendees at NAHC’s annual conference that there’s now only a 50/50 chance that the HHGM will be postponed or withdrawn.