Don’t forget new media in your recruitment search
Congratulations, you have decided to hire another hospitalist to your team. Where do you start? Traditional networking still works. Place classified ads, and network with colleagues for insights on potential candidates. It’s a great start, but even better, go online. Interactive media has transformed the way job searches are conducted today.
Here are tips for how to put these tools to good use and find the perfect candidate:
- Ensure your print ad does double duty
Many general medical journals, medical associations, and healthcare recruiters place print ads on their Web sites at no extra charge. These sites often enable visitors to search by geography and specialty and offer alerts when a position matching a candidate’s criteria becomes available.
- Get social
New social networking sites like LinkedIn and Facebook are revolutionizing the way we interact with colleagues—and can easily put you in touch with exactly the right person who can link you to the perfect candidate for your open position.
- Check out new sources of communication
New technology applications—RSS feeds, podcasts, blogs, and e-mail alerts—lets candidates select what and where information about your jobs is delivered to them.
- Do your homework
Many of the largest physician recruiters offer valuable job search information and resources, such as recent physician compensation data, which can give you an idea of what doctors in your specialty and geography are earning.
About the Author: Nancy Burns, MBA, is the manager of industry research and publications for Cejka Search, a nationally recognized physician and executive search organization providing services exclusively to the healthcare industry for more than 25 years. In her role, she is responsible for managing media relations and marketing outreach to our healthcare association and industry partners. Prior to joining Cejka Search, Burns was group marketing manager for The Lancet and senior manager of global brand development for Elsevier, a leading science and healthcare publisher. Burns received her B.A. in international relations from Lehigh University and an MBA in marketing from Virginia Commonwealth University.
