The relationships between medical device manufacturers and healthcare professionals will be subject to new restrictions beginning July 1 when AdvaMed’s revised Code of Ethics on Interactions with Healthcare Professionals goes into effect.
The new Code eliminates gifts to healthcare professionals, prohibits entertainment and recreation, and provides more guidance on proper consulting and royalty arrangements. These and other restrictions are designed to help eliminate even the appearance of impropriety in medical device manufacturers’ interactions with healthcare professionals.
In addition, the Code recommends that companies certify their compliance with the Code and AdvaMed will post contact information for the compliance officer and company compliance hotline on its Web site.
The revised AdvaMed Code:
Prohibits providing entertainment or recreation to healthcare professionals
Prohibits gifts of any type, including all non-educational branded promotional items
Provides guidelines for royalty agreements between medical device manufacturers and healthcare professionals
Sets parameters for providing demonstration and evaluation products
Addresses the provision of objective reimbursement, coverage, and health economics information to healthcare professionals
Includes a section under which a list of companies that certify their adoption of the Code will be available for public review on AdvaMed’s Web site
For more information about the medical device industry, visit HCPro, Inc.’s pharmaceutical industry blog http://blogs.hcpro.com/epharmaceuticals/
Filed Under: healthcare news • technology
About the Author: Emily Berry is an associate editor at HCPro in the credentialing market. In addition to managing information on CRC she writes the Briefings on Credentialing newsletter and the Credentialing Resource Center Connection weekly email newsletter. A native of Ohio, she graduated from Case Western Reserve University in Cleveland before moving east to attain her MS degree in journalism from Boston University.